Brand Guidelines · v1.0
The Credence
Brand Kit.
Everything you need to represent Credence Pharma consistently: logos, colour, type, graphic language, marketing and applications. Follow these guidelines in all external materials to keep the brand coherent from molecule to market.
Last updated · June 2026
01 / Logo
The signature
Our primary lockup pairs the orbit mark with the Newsreader wordmark. Use it wherever space allows.
Credence
Pharma
Primary lockup · full colour
SVG
PNG
Credence
Pharma
Reversed · on ink
SVG
PNG
Orbit mark · standalone
SVG
PNG
02 / Construction
Clear space & scale
Protect the mark with breathing room equal to the diameter of the orbit. Never place it smaller than the minimums below.
Credence
Clear space = 1× orbit diameter
Credence
Digital · min 120px wide
Mark only · min 16px
Minimum sizes
03 / Colour
The palette
Pine Ink is the ground: dark surfaces, buttons and the mark. Spruce is the one accent that carries emphasis on light pages. Everything else is structure.
Primary Accent
Pine Ink
Hex
#13231F
RGB
19 · 35 · 31
Pantone
627 C (verify on press)
Spruce
Hex
#24564C
RGB
36 · 86 · 76
Ink
Hex
#0E1513
RGB
14 · 21 · 19
Steel Gray
Hex
#6B7672
RGB
107 · 118 · 114
Gauze White
Hex
#FBFBF9
RGB
251 · 251 · 249
Instrument
Hex
#E4E7E3
RGB
228 · 231 · 227
Pale Sage
Hex
#7FA89F
RGB
127 · 168 · 159
04 / Typography
The voice
A serif for authority, a grotesque for clarity. Newsreader carries headlines; Inter handles everything functional.
Aa
Newsreader
Display · Headlines · Serif
The science of trust
Light · 300
The science of trust
Regular · 400
The science of trust
Medium · 500
The science of trust
Semibold · 600
Aa
Inter
Body · Interface · Grotesque
Clarity from molecule to market
Regular · 400
Clarity from molecule to market
Medium · 500
Clarity from molecule to market
Semibold · 600
05 / Misuse
What not to do
The mark is fixed. Don't redraw, recolour, distort, or crowd it. When in doubt, use the supplied files.
Credence
✕
Don't stretch or distort
Credence
✕
Don't recolour the mark
Credence
✕
Don't rotate or tilt
Credence
✕
Don't crowd the clear space
06 / Voice
How we sound
Credence takes its name from the Latin credere: to trust. The voice is credible, precise and human. Evidence first, never salesmanship.
From molecule to market.
Primary tagline
A
Credible, not promotional
State what the evidence supports. No superlatives. Confidence comes from precision.
B
Clear, not clinical
Explain the science plainly. Technical when it must be, human always.
C
Steady, not loud
Calm authority over urgency. We guide the crossing; we don't shout across it.
Approved boilerplate
Copy
Credence Pharma Consulting is an independent advisory firm bringing evidence-led counsel in CMC, regulatory, quality and strategy to pharma, biotech and life-sciences innovators, carrying products from molecule to market.
07 / Graphic Language
The devices
Two marks carry the brand: the orbit, trust held in motion, and the crossing, the bridge from one shore to the other. Use them as quiet structure, never decoration.
The crossing · from one shore to the other
The orbit · trust in motion
Orbit field · covers & backgrounds
08 / Art Direction
Photography
Real laboratories and clinical spaces, natural light, unstaged. Frame for calm and rigour. A soft ink gradient anchors any caption.
Laboratory & clinical operations
The firm at work
✓
Do: natural light, authentic labs and people, restrained colour, generous negative space.
✕
Don't: stock handshakes, oversaturated blues, heavy filters or staged “science” clichés.
09 / Marketing
Templates
Ready layouts for social, announcements and campaigns. One message per surface; let the accent do the work.
Credence
Pharma
Milestone
An NCE, approved.
Phase 1 to 3 CMC · tech-transfer · January 2023
Announcement · 1:1
PNG
“
Advice that answers to the science and to the client. Never to a manufacturing agenda.
Credence Pharma
Insight quote · 1:1
PNG
Credence
Pharma
Evidence-led counsel, from molecule to market.
Campaign banner · wide
PNG
10 / Video
Call backgrounds
Branded backgrounds for Zoom, Teams and Meet at 1920 × 1080. Keep the logo to a lower corner and the centre clear for the speaker.
Credence
Pharma
Light · Gauze White
PNG · 1920×1080
Credence
Pharma
Dark · Pine Ink
PNG · 1920×1080
11 / Applications
In the world
The system applied: the app icon, a business card, the email signature and a presentation cover. Consistent marks, generous space, one accent.
App icon
Orbit on Pine Ink · 18px radius · favicon to 512px
Credence
Pharma
Dr. V. D. Hall · Managing Partner
vdhall@credencepharma.com · credencepharma.com
Credence
Pharma
Dr. V. D. Hall
Managing Partner · Mississauga, ON
Credence
Pharma
Capabilities overview · 2026
The science of getting medicine to patients.
Presentation title slide · 16:9
12 / Social Kit
Social templates
Platform-ready layouts for LinkedIn, X and Instagram. Reversed logo on colour, one message, and margins generous enough that nothing crops.
Avatar · 1:1
PNG
Credence
Pharma
Evidence-led counsel, from molecule to market.
Profile banner · 1584×396
PNG
Credence
Pharma
100+
NCEs, 505(b)(2)s & generics developed.
Track record
Feed post · 1:1
PNG
Credence
Pharma
Four disciplines. One accountable team.
Capabilities
Portrait · 4:5
PNG
Credence
Pharma
From molecule to market.
credencepharma.com
Story · 9:16
PNG
13 / Banners
Display ads
Standard web and email placements. One line, one action; the orbit or the crossing carries the brand at any width.
Credence
Pharma
From molecule to market.
Talk to us →
Leaderboard
728×90
Credence
Pharma
Deep science. Clear strategy. Medicines that reach patients.
Billboard
970×250
Credence
Pharma
Molecule to market, with rigour.
Start a conversation
Medium rectangle
300×250
Credence
Pharma
Credible partners from discovery to launch.
credencepharma.com
Half page
300×600
Credence
Pharma
Credible partners for pharmaceutical & life-sciences clients. Evidence-led advisory in CMC, regulatory, quality and strategy for NCEs, generics and branded-generics.
© 2026 Credence Pharma Consulting Inc. All rights reserved.